SEO and Relationship Building for Local Businesses

SEO and Internet Marketing has changed in the last couple of years!

Stop being like that old wizard who is wondering why the spells he casts just don’t work anymore. Catch up on the latest and most effective techniques for making your internet business work for you again.

Whether you are an intensely hard working marketer who has been in the business a long time and has already enjoyed some measure of prosperity, or a beginning marketer wondering what you have to do to make your business work - then you are going to really appreciate the content I have put together in SEO and Relationship Building for Local Businesses.

This is because there have been more than a few changes when it comes to the fine art of search engine optimization in the past few years.

IF you are not aware that times have changed, then it is definitely time for you to catch up and update yourself on what works best when it comes to SEO, or you are going to end up in the same fix I did about a year ago...

My wakeup call was brutal and unexpected ...

Suddenly, after making about $500 a week with my website, I started making about thirty bucks a week.

The bottom fell through my world!

What happened?

Quite simply - everything changed! The attitudes towards the internet and e-commerce changed. And Yahoo, Google, Lycos and other search engines changed the way they gave site content creditability. And consumers changed the way they viewed the websites!

Those practicing even a touch of black hat SEO found themselves banned from the search engines immediately. Practices such as creating portal pages, which worked for most of us for years, suddenly found our sites banned from the search engine listing pages.

Cramming our copy with keywords was no longer working either. It seemed that it was becoming more and more futile to try and fool those search engine bots so that we could achieve a better ranking on the Google Search pages.

In fact, the more we crammed keywords into pages, the more Google seemed to penalize us for our efforts to try and get in the top two or three ranked pages so we could profit from having as many visitors as possible.

Then there was the whole link building fiasco. At first the search engines loved our attempts to put as many links to other sites on our own site as possible. This became a very impractical idea when we discovered that this kind of link building was actually lowering our rankings in the search engines.

I for one certainly was a victim of all of these experiences - just like so many other people who had been practicing SEO online.

 

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