Oct 2006 Product
Dirty Tricks
This eBook contains following contain
CREATING CONTROVERSY
THE "SHOCK" TACTIC
THE "SCARE" TACTIC
THE "CCL" TACTIC
THE "NO PRICE" TACTIC
THE "TESTIMONIAL" TACTIC
THE "WIIFM" TACTIC
CREATING CONTROVERSY
This has to be one of the BEST ways to generate sales.
Controversy creates two types of interest. Negative and positive.
And both forms of interest work together to make you profits. How exactly?
Well, let's do a quick example: Person N and Person P.
Person P loves what you have written and can directly relate to what you have said.
Person N on the other hand thinks you're an obnoxious creep full of insane beliefs.
Both Person P and Person N comment on your writing.
They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say!
Now comes Person S, Person V, and Person C.
They add their two cents and take sides of who's right and who's wrong. Then come more comments. And
And if you're selling something that expands on your initial post,
you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying.
THE "SHOCK" TACTIC
I'm sure you've heard the term "shock value" before. Well that's what this tactic is all about. Shocking your readers or customers.
Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes.
How many times have you heard or seen these:
*WARNING*
*DON'T BE AN IDIOT LIKE ME*
*I WAS A LOSER UNTIL I. . .*
*YOUR METHODS OF MAKING MONEY SUCK!*
*IF YOU DON'T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT* *20 TIME MORON FINALLY GETS IT RIGHT*
*DUMB-ASS MAKES SIX FIGURES A YEAR*
*DON'T BE AN IDIOT LIKE ME*
*I WAS A LOSER UNTIL I. . .*
*YOUR METHODS OF MAKING MONEY SUCK!*
*IF YOU DON'T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT* *20 TIME MORON FINALLY GETS IT RIGHT*
*DUMB-ASS MAKES SIX FIGURES A YEAR*
Or something similar. Those get your attention don't they?
Sure they do! And that's why they get used. They suck you in and make you want to keep reading. Let's be honest here. If you can't do a simple thing like generate more interest in what you're selling, then you won't make any money. Simple as that.
THE "SCARE" TACTIC
Yes, it's possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone?
Hmm. . .I don't see any hands raised. EXACTLY!
Fear can be your greatest salesman. Truly.
Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT.
It's sad, but true.
They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it's disgusting myself, but like people say, someone has to shovel the shit.
And shovel it they did.
Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.
Am I saying take such a devastating event and work it to your advantage? NO! That IS completely unethical.
What I'm saying is that you CAN use the fear factor to make people take action.
What I'm saying is that you CAN use the fear factor to make people take action.
And much more..
Master Resell Rights License
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.
[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights
[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.
[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights
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