Chapter 1: What is Content Marketing? 

Chapter 2: Why Content Marketing?  

Chapter 3: Types of Content Marketing 

Chapter 4: Curating vs. Creating Content  

Chapter 5: Use Content to Get Leads 

Chapter 6: Content Marketing and Social Media 

Chapter 7: Conclusion 

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Chapter 1: What is Content Marketing?  

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.  

Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.  

The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.  

The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is 

 

to educate, inform and engage people with the goal of turning them into customers.  

It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.   

By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently.   

The reason you’ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.  

There is no room for dialogue or any type of engagement with your audience. That kind of communication is no longer as effective as it once was. People tend to tune out advertisements so you have to do more of it to make an impact. 

 

And Much Much More

 

Master Resell Rights License

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