What Is PLR?

Who Should Consider Using PLR?

What Are the Benefits of PLR?

What Should I Look for in PLR Content?

How Do I Find PLR?

What Are the Different PLR Rights and What Do They Mean? What Can I Use PLR for?

How Do I Customize PLR?

What Are the Big PLR Mistakes to Avoid?

How Do I Create My Own PLR?

 

What Is PLR: The Basics

 

To the uninitiated, “PLR” sounds like an airline or a record label. But instead of just being another common internet abbreviation, it's one of the most valuable shortcuts an entrepreneur will find to creating fantastic content for their audience.

 

What is it exactly? In it's simplest version, you can purchase articles or reports that have been written in advance. The PLR site owner sells these articles or reports (or videos, ebooks, etc.) with special rights that allow you to edit them and use them as if you'd written them yourself (although there may be certain restrictions).

 

So, the PLR, or Private Label Rights, is the means by which a business owner, like you, can purchase rights to pre-created content, and then use that content in a variety of ways as your own.

 

• Unlike ghostwritten articles, you'll pay much less for PLR (approximately one dollar per article), because others are purchasing the same articles to use, too. (I'll show you how to stand apart form all those other users in a bit.)

 

• Unlike free reprint articles, you can edit the PLR content you purchase and you do not have to link to an author.

 

PLR content is available in scores of topic areas, from health and fitness, to internet marketing, to parenting, to pet training, and everything in between. Good PLR is written by professional, native-language speakers. You, as a business owner, can purchase single pieces of content or packs of articles at a relatively low price, and then use them for your website, blog, newsletter, podcast, etc.

 

One of the first questions many people ask is, “Is this legal?” If the content is created and sold with the express intent of offering it as PLR, then you are legally permitted to adapt, use, and disseminate the information, according to the specific rights you've been granted.

 

 

Who Should Consider Using PLR?

 

PLR may seem like it's only for certain big business owners in particular niches, like internet marketing or finance. While there is a plenitude of PLR content available in those markets, you can find PLR to fit virtually any business. If you have a business where you regularly provide blog posts or articles to your prospects and customers – or SHOULD be doing so but haven't yet started – PLR is for you.

 

A quick search of some of the leading PLR sites shows content available in the following categories:

• Finance and Debt

• Health and fitness

• Crafts

• Weight loss

• Productivity

• Marketing and Business

• Stress

• Self-improvement

• Home décor

• Pregnancy and parenting

• Holidays

• Pet Care and Training

• and dozens more!

 

Not only are there hundreds of categories of PLR content available, you can actually take PLR from one content area and adapt it to your market. We'll get more into customizing your PLR content later, but a quick example: If you bought a pack of articles on using social media to get new customers, you could quickly and easily add content to make it apply to the real estate market, the personal training market, the dog grooming market, and pretty much any other niche market where people are trying to get new customers online. The same goes for stress, productivity, and self-improvement. The niche doesn't matter; you can “work it” to make it fit.

 

Here's a brief list of the types of entrepreneurs who can benefit from PLR content:

• Business owners who are pressed for time and could use assistance in generating content

• Online business owners who also still have a day job and need a little boost to their content creation

• Bloggers or Information Marketers who occasionally battle writer's block

• Business owners who would like to start offering content in different formats (audio, video, ecourses, autoresponder series, etc.) and want a helping hand getting started

• New business owners who are overwhelmed with the amount of tasks on their to-do lists and want to outsource something quickly and easily

• Business owners who want to expand into a new niche and want to hit the ground running

 

 

What Are the Benefits of PLR?

 

Most business owners evaluate decisions based on two main criteria: Will it save me time? And Will it save me money? With PLR, the answer is a resounding Yes! to both questions. Here's a little more information about how PLR content can help your business:

 

1. It gives you a starting place. Whether you use it as a completed product or as merely a starting place for your own content, PLR can save you tons of time. You can make a few adjustments to the information you receive and publish it as-is, or you can take a little more time and rework it. But even if you give the PLR content a complete overhaul, it's a shortcut worth taking. Any writer can tell you it's much easier to have content to start from, rather than beginning from scratch, so even if you scrap 90 percent of the material and use only the table of contents, you've got a head start.

 

2. It's like a business in a box. Online, content is king, regardless of your business structure or industry. All people see is what you put in front of them, so by populating a new website or blog with pages of high-quality content you'll be on the fast track to building a business.

 

3. It helps you get to profitability faster. Any entrepreneur can tell you that when you work for yourself, time is money, often literally. So by saving time, you're well on your way to giving a boost to your bottom line. Not only that, by helping you get a product to market more quickly, you're that much closer to making money.

 

4. It makes you look like an expert. Imagine walking into an upscale wine store, looking for the perfect bottle of cabernet sauvignon. But not only are there no bottles on the shelves, there's no staff person to ask for assistance. Faced with this situation, you'd soon head out for greener pastures with no one there to help you figure out what to select. The same need for expertise exists online; if your site is nothing but a shell with no depth or real information, your visitors aren't going to stay long. Having high-quality content on your site is imperative when you are attempting to present yourself as an expert in your field.

 

5. It gives you multiple revenue streams. Maybe you've strictly been offering services but want to also sell ebooks, or you want to try your hand at a podcast or membership site, but thought you couldn't expand your offerings due to time constraints, PLR can get you there, quickly. And that means more money, quicker.

 

And much more...

 

Master Resell Rights Terms & Conditions 

 

[YES] Can be sold

[YES] Can be given away

[YES] Can be offered as a bonus

[YES] Can be packaged

[YES] Can be edited and changed

[YES] Can put your name as author

[YES] Can be used as web content

[YES] Can be broken down into articles

[YES] Can be packaged into another ebook

[YES] Can be packaged into new content/format

[YES] Can sell Resale Rights

[YES] Can sell Master Resale Rights

[NO] Can sell Private Label Rights