SEO Education 101

SEO stands for “Search Engine Optimization”, and is essentially the process of designing, building, and promoting a website with the search engines in mind.   The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic.

Search engine optimization (SEO) is very important if you ever want to gain  decent rankings in the search engine.  Even though the word “SEO” can sound  terribly intimidating, actually applying it to your blog is no where near as hard as  it sounds.  All you have to do is invest some initial time into learning the basics,  and soon your blog will be better than 90% of the others out there, simply  because you have SEO.

SEO encompasses not only the initial design of a website, but the promotion as  well.  Throughout the course of this series, we will be examining the various  components of strong SEO. Before we go any further, I would like to talk a bit about the many advantages of  SEO, and why you absolutely need to be applying it to your websites.

Before we start tackling SEO, I would like to first talk a bit about how search  engines work.  It is very important that we understand this, because SEO is  essentially all about doing what we can to please the search engines. Search engines basically gather data about every and any website they can find.   Search engines send out little helpers called “spiders” that crawl the net, and  store information about everything that they find.  The search engines then rank  the websites in order of importance, based on a variety of factors.  They also  penalize and reward websites, based on what they find.

Our goal then, is to provide the search engines a website that appears valuable to  them, so we can achieve a high ranking which will in turn bring us traffic. Choosing a good domain name is very important.  It is the name for your  business!  I would strongly suggest not rushing into a domain name, and taking  your time to brainstorm a few possibilities.

Just simply enter a few words that describe your site, and nameboy will generate  a list of available domain names. If you aren’t doing proper keyword research before you build and expand your  website, you are taking a stab in the dark at your pages becoming popular.  Just  writing on your niche isn’t enough, you need to be spending time researching and  discovering the best keywords to target.

I hope you have enjoyed learning about search engine optimization.  Once you  have an optimized website, the sky is the limit!

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