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Sept 2016 Product

Pay Per View Marketing Simplified

Pay Per View Marketing Simplified


Pay per view advertising is interesting, in part, because you’re presenting offers to a unique audience type. The people who’ll be viewing your ads have all agreed to download the PPV Company’s Adware. While you can’t read too much into this fact, it does have an impact on the way one should approach the practice.

What do you know about the audience for your ads? Obviously, you have some idea about them based upon the search queries they’ll be making or the URLs they’ll be visiting. You know something else, too. They agreed to download the software that shows them your advertisements in exchange for some inducement.

Think about what that means about this particular audience, compared to other audiences you may approach with different advertising strategies.

You know that these people are willing to download items from third parties. That indicates that their either incredibly tech savvy and comfortable in their computer security and protections or, as is more often the case, they’re just not that concerned about bringing in third party materials. Either they don’t realize the potential for risk or they don’t care. In either case, you know that you’re putting an offer in front of people who will click a “download now” link.

If you know a little about the PPV Company with whom you’re doing business, you’ll also know what kind of inducement probably led them to become a part of the PPV user base. You’ll know what they wanted badly enough to accept the software. Some PPV companies “recruit” by offering free game access to its members. The fact that someone is willing to download third party ad-serving software in exchange for a free video game should tell you something about his or her interests and habits.

When you think about facts like these, it’s not surprising to discover that PPV advertisers tend to have the best luck with CPA offers that require the completion of quick, small forms in order to secure payment and list-building offers that provide users with free information in exchange for their email address and permission to contact them with future mailings.

It’s also not surprising to learn that offers premised on showing people a sales page for a product don’t tend to do as well. It wouldn’t be fair to characterize PPV audiences as collections of tire-kickers, but they definitely trend away from being immediate buyers.

Master Resell Rights Terms and Conditions

[YES] Can sell and keep 100% of the sales.

[YES] Can edit the sales letter and graphics.

[YES] Can be bundled into another paid package and sell at a higher price.

[YES] Can be used as a bonus to another product you are selling.

[YES] Can be added into a membership site.

[YES] Can pass on the Resell Rights privilege to your customers.

[YES] Can pass on the Master Resell Rights privilege to your customers.

[YES] Can be given away for free.


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