June 2012 Product
Outsourcing For Internet Marketers
This ebook contain the following contents
Which tasks should I outsource?
Outsourcing choices
Where do I find outsource workers?
Finding candidates
Assessing candidates
Outsourcing mistakes
Which tasks should I outsource?
course you can’t outsource everything in your business.I’ve just touched a little on this but I’m going to outline a couple of otherthings because I think it’s important.
Certain things really need to come from YOU because you need to stamp your ‘brand’ on them. This might include things such as emails to your list, blog posts on your personal blog, etc.
If you’re building ‘your brand’ you will develop a style that is instantly recognisable to your customers. This is very difficult for an outsourcer to replicate because it doesn’t matter how good they are, they can never ‘be you.’
But a blog post on one of your niche, more generic blogs? That could definitely be outsourced!
You can of course take the work of an outsourcer and adapt it to suit your own style. This is something I do all the time and it works a treat.
Outsourcing For Internet Marketers
Some commonly outsourced tasks are:
Writing
Article submission
Keyword research
Graphics
Backlinking
Admin
Form submission
Technical support
Bookmarking
Backlinking
Blog commenting
Etc
In truth, you can outsource most things in your business in some way or another.
The thing to ask yourself is “does it make more business sense to outsource this task or do it myself?”
You need to factor in the time and effort it would take you to complete v the cost to outsource.
If it makes better business sense to outsource it AND you can afford to
do so, then outsource it. It’s as simple as that really...
Outsourcing choices
When it comes to outsourcing, you have three main choices or options:
1. You could hire somebody to work with you permanently, on a full-time or part-time basis. This could be somebody who physically comes into your office or with whom you meet up with on a regular basis.
2. You could hire a virtual assistant – somebody who does a specific task for you every week, month or whatever – but they aren’t somebody you meet up with face to face.
3. You could outsource your work to people on a piece-by-piece or ‘as needed’ basis.
Where do I find outsource workers?
Outsource workers are easy to find BUT you also have to realise that there is a vast difference between the standards of different workers.
Some outsource workers are very cheap and do an incredibly good job.
Others meanwhile are pretty poor and you could end up spending more time and effort EDITING their work than you would of done if you’d done it yourself from the beginning.
So it’s important that you choose GOOD people to do your work.
Finding candidates
The first stage of finding an outsource worker is to actually find some candidates. From there, we can then select the person who we believe to be best suited to the job...
You have a few options here.
Let’s say you needed to find someone to build you a Wordpress blog.
You’re operating in the golf niche and you need them to develop a completely unique blog design that fits in with the niche.
So, we decide to head to http://www.freelancer.com
The first option is to look at freelancers who are registered on the site
and have the particular skills we are looking for.
Assessing candidates
As we touched on earlier on in the report, the quality of work you get back from workers varies massively...
I once hired a freelance writer to write some articles for me and the articles I got back were SO poor quality (and poorly researched too) that I had to spend almost an entire DAY rewriting everything.
Kind of defeats the object of outsourcing, I’m sure you’ll agree...
Which is why it is important to choose your workers carefully.
If you ran an offline business and you were hiring people to work in your company, would you take them on without finding out hardly anything about them or seeing what they can actually do?
Of course not! That would be crazy.... And yet that’s just what many people do when it comes to hiring people online.
And much more...
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