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March 2011 Product

Emotional Intelligence

Emotional Intelligence

In general terms, Emotional Intelligence (EI) refers to the ability to perceive, control, and evaluate emotions – your own and those of other people.

Emotional Intelligence is a relatively new area of study. Its earliest roots can be traced back to Darwin’s work on the importance of emotional expression for survival. In the 1900s, the issue of intelligence was discussed mainly in terms of cognitive aspects such as memory and problem-solving, although several influential researchers had begun to recognize the importance of noncognitive aspects.

In 1920, E. L. Thorndike used the term “social intelligence” to describe the skill of understanding and managing other people.
The term "Emotional Intelligence" is usually attributed to Wayne Payne's 1985 doctoral thesis, A Study of Emotion: Developing Emotional Intelligence, but mainstream media interest was really only piqued in 1995 after a Time magazine article on Daniel Goleman's bestseller, Emotional Intelligence: Why It Can Matter More Than IQ.

Peter Salovey and John D. Mayer have been the leading researchers on emotional intelligence since those days, and they define emotional intelligence as “the subset of social intelligence that involves the ability to monitor one's own and others' feelings and emotions, to discriminate among them and to use this information to guide one's thinking and actions”.

Currently there are several different models proposed for the definition of EI, and researchers still disagree how the term should be used. Some think emotional intelligence can be learned and then strengthened, while others claim it is something you are born with. This field of study is growing so fast that researchers are constantly amending even their own definitions.

Three Main Definitions

  1. Ability EI models  
  2. Mixed models of EI
  3. Trait EI model

Ability EI models – This is "the ability to perceive emotion, integrate emotion to facilitate thought, understand emotions and to regulate emotions to promote personal growth".

Mixed models of EI – This is the model introduced by Daniel Goleman that defines EI as a wide range of competencies and skills that drive leadership performance.

Trait EI model – Trait EI is "a constellation of emotion-related self perceptions located at the lower levels of personality". Trait EI refers to an individual's own perceptions of their emotional abilities, as opposed to the ability-based model which refers to actual abilities. However, assessing actual abilities has proven highly resistant to scientific measurement, so the reality is that there may actually be little to choose between them.

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[YES] Can edit the sales letter and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be added into a membership site.
[YES] Can pass on the Resell Rights privilege to your customers.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free.

[NO] Contents of the product can be edited, modified or altered.
[NO] CANNOT be sold with private label rights

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