21 Viral Marketing Tips

You are probably wondering why you should use viral marketing to drive traffic to your website.  You have probably already heard about viral marketing and   So, what is viral marketing, and why should you care?  Is this just another fad that will soon fade away?
In short, viral marketing involves getting other people to willingly spread your message for you.  People who like what you have done tell other people, and the message spreads from person to person like a virus.  When that happens, it is referred to as your message “going viral”.

It relies heavily on word of mouth advertising; someone sees or reads what you have to offer and tells a couple of their friends.  Their friends see or read your message and they tell a couple of their friends, and they tell a couple of their friends, and so on.  The number of people who are aware of you and your message increases exponentially.  The more people hear about your site, the faster your traffic grows. How large will it grow?  There is really no way to tell.  The only real limit to the amount of traffic possible is how many people your site host can handle.

Just think about how quickly it could spread.  If one person saw your message and told 2 people, who told 2 people, who told 2 people, and it continued, your message would very quickly be in front of thousands of people.  If each person just told two other people, it could grow very quickly.  Remember that old shampoo commercial? “I told two friends, and they told two friends and so on…”

Now just imagine if you started with 100 people spreading your message, or 1,000 people.  You can see that it doesn’t take long before hundreds of thousands, or even millions of people are aware of who you are, and better still, are visiting your web site and buying your products or services. Viral marketing effectively taps into pre-existing social networks that your customers are already using.  By creating something that is worth talking about and passing along, you create a “buzz” that spreads across the internet, and traffic floods to your site to see what the buzz is about.  Once they are there, if they like what they see, they pass the information along, and the buzz continues to grow.

site and buying your products or services. Viral marketing effectively taps into pre-existing social networks that your customers are already using.  By creating something that is worth talking about and passing along, you create a “buzz” that spreads across the internet, and traffic floods to your site to see what the buzz is about.  Once they are there, if they like what they see, they pass the information along, and the buzz continues to grow.

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